Although not provide specific data, the company responsible for Finder said that "YouTube begins to establish itself as a revenue line in Google and technology costs are falling."
Since its purchase, the Mountain View company has tried every means to make income YouTube got meet the enormous costs of storage that has the portal, with thousands of videos uploaded every minute. Lately they seem to have achieved with the inclusion of ads in different formats and different agreements with producers and broadcasters.
For Spain the success of the platform is similar to other countries, something that is transferred to video tools in general. Thus, López de Ayala said that "the market in Spain rose in 2009 to 300 million euros in 'Display', coming from 284 the previous year. It's a bull market that not only grows, but grows much more than other media , which are falling. "
One reason for the surge in revenue YouTube could be the professionalization of the portal. Many companies are turning to use it as a channel for their corporate videos and advertising campaigns on all the audiovisual business-oriented. Nathalie Picquot, sales on YouTube notes that "of 20 videos watched, 17 are professionals." According to Europa Press said this would mean that 85% of videos have been posted more visited the television and production companies.
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